Privacy policy

Privacy Policy

South Florida Acrylics LLC

Last updated: September 25, 2026

This Privacy Policy describes how South Florida Acrylics LLC (the "Company", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from sfacrylics.com (the "Site"), interact with our AI assistant, contact us through messaging channels, or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources. The information we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use information we collect to communicate with you, provide and improve the Services, comply with applicable legal obligations, enforce our terms of service, and protect or defend the Services and our rights.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, phone number, and email.

  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information including your username, password, and other information used for account security purposes.

  • Quote and project information including specifications, dimensions, design files, and other details you provide when requesting a custom quote or submitting a contact form.

  • Customer support and messaging information including the information you choose to include in communications with us, such as messages sent through our contact forms, email, or WhatsApp.

  • AI assistant interactions including the content of your conversations with our AI assistant and related interaction events (described further below).

AI Assistant (Clarity Brand Agent)

Our Site offers a conversational AI assistant to help you explore products, answer questions, and navigate checkout. This assistant is provided in partnership with Microsoft through the Microsoft Clarity Brand Agents service. When you interact with the AI assistant, the following applies:

We partner with Microsoft to provide Clarity Brand agents, which use business and order management data to deliver a personalized experience. Order management data may be captured through first-party and third-party cookies and other tracking technologies. Information you provide to the Brand agents, including conversational content and interaction events, is shared with Microsoft and is used to operate, secure, and improve the service. For more information about how Microsoft collects and processes data, see the Microsoft Privacy Statement.

Information We Collect About Your Usage

We automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, session-recording scripts, and similar technologies ("Cookies"). Usage Data may include device information, browser information, information about your network connection, your IP address, pages viewed, and other information regarding your interaction with the Services. To collect this information we and our providers use tools including:

  • Microsoft Clarity — session recordings and heatmaps that capture how visitors navigate and interact with the Site, to help us understand user behavior and improve the Services.

  • Google Analytics — website traffic and usage analytics.

  • Advertising and conversion technologies — including Microsoft/Bing Ads [and Meta and other advertising pixels], used to measure and tailor advertising.

 

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify (our e-commerce platform) and Microsoft (our analytics and AI assistant provider).

  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment and fulfill your orders.

  • Advertising and analytics partners who automatically collect information about your interactions using pixels, web beacons, SDKs, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also "Third Party Websites and Links" below.

How We Use Your Personal Information

  • Providing products and services. To process payments, fulfill orders, send notifications related to your account and transactions, manage your account, arrange shipping, and provide the AI assistant and customer support.

  • Quotes and custom projects. To prepare and communicate quotes, review specifications and proofs, and manage custom fabrication orders.

  • Marketing and advertising. To send marketing and promotional communications by email, text message, or postal mail, and to show you advertisements, subject to your consent where required.

  • Security and fraud prevention. To detect, investigate, and take action regarding possible fraudulent, illegal, or malicious activity.

  • Improving the Services. To provide customer support, analyze usage, and improve and secure the Services and the AI assistant.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies used to power our store with Shopify, see shopify.com/legal/cookies. We use Cookies to power and improve our Site and Services (including to remember your actions and preferences), to run analytics and session recordings (including Microsoft Clarity), and to support advertising. We may also permit third parties and service providers to use Cookies on our Site to tailor services, products, and advertising.

Most browsers accept Cookies by default, but you can set your browser to remove or reject Cookies. Removing or blocking Cookies can negatively impact your experience and may cause some Services to work incorrectly.

Our website recognizes the Global Privacy Control (GPC) signal, which enables you to opt out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat that signal as a valid request to opt out of sharing / targeted advertising for the associated browser or device. To learn more, visit globalprivacycontrol.org. Other than GPC, we do not recognize other "Do Not Track" signals.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment, legitimate business purposes, and other reasons subject to this Privacy Policy, including:

  • With vendors or third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, session recording, AI assistant services, customer support, cloud storage, fulfillment, and shipping).

  • With Microsoft, in connection with the Microsoft Clarity analytics and Brand Agent (AI assistant) services, as described above. As part of the Brand Agent service, our product catalog is published to Microsoft Merchant Center, which may make our products discoverable through Microsoft surfaces such as Bing and Copilot.

  • With business and marketing partners to provide services and advertise to you, in accordance with their own privacy notices.

  • When you direct or consent to disclosure, such as to ship you products or through social media widgets or login integrations.

  • With our affiliates or within our corporate group.

  • In connection with a business transaction (e.g., merger or bankruptcy), to comply with legal obligations (including subpoenas and similar requests), to enforce our terms, and to protect our rights and those of others.

We have disclosed the following categories of personal information for the purposes described above, to the following categories of recipients:

  • Identifiers (basic contact, order, and account information) → vendors and service providers; business and marketing partners; affiliates.

  • Commercial information (order, shopping, and support information) → vendors and service providers; business and marketing partners.

  • Internet/network activity (Usage Data, including session recordings and AI interaction events) → analytics, session-recording, and AI service providers (including Microsoft); business and marketing partners.

  • Geolocation data (approximate location from IP address) → analytics and advertising providers.

We do not use or disclose sensitive personal information without your consent or to infer characteristics about you.

We have "sold" and "shared" (as those terms are defined under applicable law) identifiers, commercial information, and Usage Data with business and marketing partners for advertising and marketing purposes over the preceding 12 months. You may opt out as described in "Your Rights."

 

Third Party Websites and Links

Our Site may provide links to websites or platforms operated by third parties, including our social media profiles (Facebook, Instagram, YouTube, TikTok, and LinkedIn). If you follow links to sites we do not control, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites. Information you share on third-party platforms may be viewable by others without limitation as to its use.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information about children. If you are a parent or guardian of a child who has provided us with personal information, please contact us to request deletion. As of the effective date, we do not have actual knowledge that we "share" or "sell" the personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Information you send to us may not be secure in transit; we recommend you do not use insecure channels to share sensitive information. How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce our policies.

Your Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may apply only in certain circumstances.

  • Right to Access / Know — request access to the personal information we hold about you.

  • Right to Delete — request that we delete personal information we maintain about you.

  • Right to Correct — request that we correct inaccurate personal information.

  • Right of Portability — request a copy of your personal information and its transfer to a third party, with certain exceptions.

  • Right to Opt Out of Sale / Sharing / Targeted Advertising — direct us not to "sell" or "share" your personal information or process it for targeted advertising. If you visit our Site with GPC enabled, we treat it as an opt-out request for that browser or device.

  • Restriction of Processing — ask us to stop or restrict processing.

  • Withdrawal of Consent — where we rely on consent, withdraw it at any time.

  • Appeal — appeal our decision if we decline your request.

  • Managing Communication Preferences — opt out of promotional emails using the unsubscribe link. We may still send non-promotional messages about your account or orders.

You may exercise these rights where indicated on our Site or by contacting us using the details below. We will not discriminate against you for exercising your rights. We may need to verify your identity before responding. You may designate an authorized agent to make requests on your behalf, subject to verification.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, depending on where you live you may have the right to appeal or to lodge a complaint with your local data protection authority.

International Users

We are based in the United States and sell and ship within the United States only. If you access the Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise your rights, please contact us:

South Florida Acrylics LLC

Email: sales@sfacrylics.com
Phone: +1 (305) 934-7246

Address: 3779 NW 46th St, Miami, FL 33142, United States